SOCIAL MEDIA — USA TODAY
I produced graphics for Instagram, Facebook, and Twitter at USA TODAY in 2018. I expanded my work from feature stories to breaking news reporting. With my original reporting, I created social-first content in real time to an audience of 5+ million viewers.
I also worked on social strategy. I ran the @USATODAYHealth Twitter handle with an audience of 300,000+ followers. I wrote share copy and used Hootsuite to best connect with the audience, analyzing which tweets were top performers to hone the feed to the needs of my audience.